Home - Business - 8 Common Digital Marketing Mistakes To Avoid
8 common digital marketing mistakes to avoid

8 common digital marketing mistakes to avoid

Back in the day, TV, newspapers, and billboards were the best platforms for a business to advertise its products or services. But the digital age has changed the game completely. Now, the internet is the best medium for marketing and reaching the target audience. This is why businesses need to utilize digital marketing tools and strategies. It is equally important for them to avoid the following mistakes to get the best results:

1. Not knowing the target audience
To develop and execute a digital marketing campaign, the marketing team must know the target audience. The team should also consider factors like the demographics of the audience, their pain points, and how they make decisions. So, marketing research is crucial before developing a digital marketing plan that will appeal to the target audience. One must allocate enough time and resources to researching the target audience. Without this knowledge, one could end up trying to target a broad audience and not getting enough attention for the products or services one is selling.

2. Not setting clear goals
Another key mistake to avoid while creating an online marketing campaign is not setting clear goals. The business, or its marketing team, should clearly understand what it wishes to achieve with the marketing campaign. Without precise objectives, it is not easy to gauge the campaign’s success once it is live. So, before creating and executing a campaign, the team must set clear objectives that the campaign needs to meet. It is also crucial to set realistic goals so that the marketing team has enough resources, including money, to achieve these goals with the campaign feasibly. Secondly, the goals must be measurable. This will allow the team to track the progress of the campaign.

3. Neglecting social media
In the digital age, social media is where many businesses will find their target audience. Today, people spend a lot of their time on social media. This gives businesses a great opportunity to get the attention of their target customer base and connect with them. However, first, businesses must determine which social media platform their target audience uses the most. Then, they should build and execute a campaign on that platform while exploring other options. Additionally, companies must use the chosen platform to engage with their customers through posts and comments. This allows companies to build stronger relationships with their customers and demonstrate that they genuinely care about them.

4. Overlooking SEO
Search engine optimization, or SEO, is one of the strongest digital marketing tools companies can use to boost their visibility among existing and potential customers. One of the main aspects of ensuring SEO is keyword research. With this, one can find out what keywords their customers and target audience are looking up the most and use those terms in their blogs, site pages, etc., to drive traffic. This way, the intended customers have a higher chance of coming across their website upon searching for those keywords. This strategy is commonly used to boost a business’s online traffic.

5. Poor website design
One of the biggest online marketing mistakes is not creating a good website. If the website design is not visually pleasing and easy to use, it will push prospective customers to avoid engaging with the business or exploring the site. A good website design is based on ensuring a smooth user experience. So, businesses must hire the right team to create a user-friendly and visually appealing website.

6. Forgetting about mobile optimization
Along with a good desktop website design, it is also crucial for businesses to optimize their website for mobile devices. Most people nowadays browse the internet via their mobile phones. This is why companies must ensure that their site is designed in a way that all of its elements fit perfectly on phone screens. Failure to do so may drive away a lot of prospective customers, as the site could seem inaccessible to them while using a mobile phone.

7. Not considering the competition
To develop a good online marketing campaign, businesses must understand the market. This means they must keep an eye on their competitors and note the kind of marketing campaigns they are running. This allows companies to understand the gaps in their competitors’ campaigns and create better campaigns themselves. It also allows them to easily convey to their audience how their products or services differ from those of their competitors.

8. Not tracking leads
All businesses need to use their money and other resources, including those allocated to digital marketing, wisely to earn a profit. The best way to do this is by tracking and studying the leads (those who have interacted with the brand or have the potential to become a future customer) across campaigns. A business can generate numerous leads through online marketing, but not all leads will come from the same source. Some might come via blogs, some via social media. By tracking all the leads and the corresponding sources, the business can determine which digital marketing method is working better than the others. Then, the business can revise its marketing strategy and allocate more resources to a more successful method.

Latest Articles

5 smart ways of using tablet computers
Tablets

5 smart ways of using tablet computers

You see tablet computers everywhere. More and more people are now moving toward tablets in offices, coffee shops, homes, and even schools. This is because they offer more power and uses than a smartphone and better portability than a desktop or even a laptop. Tablets have many more uses than simply checking your emails or browsing social media. Here are some interesting ways to find more uses for your tablet computer: Second screen Some people like to work on two screens at a time due to the demand of their work. This also enhances productivity and cuts down on time. It is easy to mirror your Android to another Android or even a computer. To use your tablet as an extended display, you need to install an application on your computer and connect the tablet to it using a USB cable or Wi-Fi. Some of the best app options to do this include Spacedesk, Google Remote Desktop, iDisplay, Duet Display, etc. As a remote to control electronics Tablet computers can be easily used to control your electronics. A tablet is larger than a remote and much easier to find and operate with better features. You can control your PC and television with it. It can also dim your home lights, open your garage door, and operate your smart fridge and washing machine. For instance, if you have a Sony Smart TV, you can use the TV Sideview application for your Apple and Android systems. E-Reader If you are an avid reader and have an old tablet, you don’t need to purchase a new e-reader. Your tablet can easily be used as an e-reader to browse your favorite books, magazines, comic strips, and even news applications. Since tablet screens have more glare, we suggest getting an anti-glare film on the screen.
Ignore these 8 foods when diagnosed with hyperkalemia
health

Ignore these 8 foods when diagnosed with hyperkalemia

Potassium is an essential nutrient that allows your body to function optimally. A meal plan rich in potassium allows proper nerve function and regulates your heartbeat. However, certain conditions such as kidney diseases and consuming food rich in potassium excessively may increase its levels in your bloodstream leading to a condition known as hyperkalemia . Let’s look at foods you should limit to keep your potassium within normal levels. Bananas The first food that comes to mind when people think of potassium sources is bananas. One medium-sized banana contains almost 422 mg of potassium. Though it would take a lot of bananas to cause an overdose of potassium, if you are also eating other foods rich in potassium, it will lead to excessive potassium levels in your blood, which in turn, will trigger hyperkalemia . Tomato Sauce and Paste Raw tomatoes contain a decent amount of potassium. One medium tomato has about 292 mg of potassium. Concentrated forms of tomatoes, such as sauces, salsa, paste, puree, etc., contain even higher amounts of potassium. For instance, a small cup of tomato sauce contains almost 728 mg potassium. So, it is advised to skip tomato sauce and opt for alternatives such as basil or roasted red peppers. Milk If you have been advised a low potassium meal plan, you must avoid milk or at least its consumption needs to be reduced. A cup of whole milk contains around 350 mg of potassium. The lower the amount of fat in milk, the higher the potassium content. While you may have a small serving of milk daily, it should not exceed 300 ml. It means avoiding milk and dairy products such as buttermilk, yogurt, milk-based sweets, ice creams, and other desserts. Oranges and Orange Juice Oranges have a very high potassium content and are best avoided if diagnosed with hyperkalemia .
7 mistakes to avoid when buying a new computer
Tech

7 mistakes to avoid when buying a new computer

With all the options of computer brands available in the market today, you might think it is effortless to pick up one. However, with so many choices, it can get tricky as buying a computer is a hefty, long-term investment. That’s why you should be aware of some common buying mistakes people would make while purchasing this device. And so, here are a few things to avoid before you invest in a computer : Buying without knowing your needs Never buy a computer just because everyone is buying it or there’s a lot of hype around it. While you may want to prioritize aesthetics and popularity, you need to identify your need for a computer and its software . Make a list of all the features that you would need and get the computer configured accordingly. Unfamiliar with different software programs Not knowing the right software may cost you heavily. Purchasing expensive software with a long list of features may not be the best thing to do if half of these features don’t even apply to your work. Next, know how to install and use the software. You also need to know if the software is protected against bugs with an antivirus program and consider the after-sale service of the software. Not considering different operating systems There are four primary operating systems you should know – Microsoft, Apple, Google, and Linux. While technology has made it easier to switch between these operating systems, you may often find one or more applications not working on alternative systems. So, if you have an expensive software installed, check with your developer if it will be compatible with the OS you plan to get. Not accounting for other computer costs A common mistake made by many while purchasing a computer is not accounting for other costs that are part of the bundle.